Develop a clear marketing plan
As a business owner, you’ve big hopes and dreams. You have a great product or service but somehow, sales and growth evades you. Marketing success remains a challenge and that’s frustrating. At MLM Corp we believe that you deserve to have a clear marketing plan so that you can grow your business with confidence.
Media Planning
MLM’s experience with media planning and placement can help you reach your target audience based on your budget, frequency and timing needs. We have relationships with local and regional print publications, as well as broadcast and outdoor advertising reps, which allow us to secure the best packages and media placement for our clients. And with the arrival of social media and online advertising, we can coordinate your online and Traditional efforts to make sure your company develops (and maintains) a strong presence in this new and challenging time. With a variety of media outlets to choose from, we would never recommend placing media just for the sake of it. While traditional mass media makes sense for some companies, it is often very expensive and yields low return. Unlike many agencies our cost structure is not based on commission, so our recommendations position your business with the right advertising mix to achieve your goals.
Strategic Development
MLM helps companies develop a strategic plan — a marketing blueprint of sorts — that becomes the foundation through which all tactics work together. The first step in the process is to analyze the marketing needs of a business to identify and define goals. Following this assessment, we formulate a customized plan from which all marketing components and tactics are executed. This is a crucial step in the process because unless your strategic plans are on par with realistic objectives and budget allocations, even the best plan will not succeed.
Creative/Branding
MLM defines branding as a name or symbol that is used to identify a company or its products, while also differentiating them from the competition. Branding can include a name, term, sign, symbol, design, or combination of all of these that best conveys the company as a whole. Every company needs an identity — that’s where MLM steps in. We spend time researching your company, defining your target audience and building your brand. In the end, you are left with a foundational piece that not only delivers a strong, clear message about your company, but also establishes a solid connection with your audience. And while it’s not the most important part of your marketing plan (remember, looks aren’t everything), we can help you put your best face forward with a brand that is a reflection of your company.
Media & Graphics
When Designing point of sales material it isn’t about throwing all your products into one book with some nice pictures and prices, it’s all about capturing your buyers imagination. From start to finish your point of sales material should tell a story about your company. It should encourage your customers to call you with orders, it should inspire people to buy. We do this through researching your business, understanding your products and how they serve your buyers and then building this into a tangible framework. Once this framework is in place we add our creative flair and really make things come to life by displaying your company information in the most attractive way possible. Research has shown no matter how good your product or how competitive your prices if your consumers cannot get the correct information, or if you fail to display it properly 80% of potential customers will look elsewhere. Let us look at your branding, not just how it looks but how it works.
